MARKET ANALYSIS
"Market Planning Demands Critical Thinking, Self-Reflexiveness, Sober-Headed Analysis.”
For our clients, the marketing plan is simply the difference between success and failure. The foundation of a good marketing plan is market sensing, categorization, study of inter-relationships, and the recognition of the correlations in behavior. All this enables effect-cause-effect thinking needed to remain competitive.
Historical Research
“If I collect data like lessons-learned, search trends, and customer requests, then I suspect I could learn from the past, but I really don’t know how to conduct this type of historical researc...
Critical Success Factor Analysis
Identifying critical success factors (CSFs) is a valuable and necessary part of strategic development. “Critical success factors are the few things that must go well to ensure success for a manager...
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Our Market Analysis Services
"Market Sensing can be divided into four main business objectives; Market Analysis, Knowledge Curation, Competitive Analysis, and Customer Satisfaction.
Market Analysis is about discovering the best size and value estimation of your market, now and in the future. Our Market Sensing service conducts a market analysis to support strategic planning and decision making. We help clients segment their market to maximize value, while reducing risk and competition.
We also facilitate product definition that will maximize customer satisfaction with product features, return value to the stakeholders, all within current and future business constraints.
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