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How to Increase The Gross Profit Margin By Being a Customer Driven Company
Informal Community Transformation
Step 1 to Marketing on the Social Web
The Social Marketing ‘Big Four’
THE AGENCY
COMMUNITIES
Member Administration
Provoking
Befriending
Activating
SOCIAL MARKETING
The Use of Personas & Roles
Marketing Plays
Messages & Role Mixes
Eight Elements of Teamwork
LEAD GENERATION
Targeting Prospects
Branding and Advertising
Sales and Social Marketing
Performance Models and Measures
MARKET RESEARCH
Market Analysis
Knowledge Curation
Competitive Analysis
Customer Satisfaction
NETWORK GROWTH
Social Network Comparisons
Network Access
Network Size
Serving the Network
WEBSITE CONSTRUCTION
Design for Social Marketing
Technology and Hosting
Sales Psychology
Measure, Analyze, & Update
