Message & Role Mixes
"Strength Lies In Differences, Not In Similarities.”
In social marketing, leverage different networks to avoid the echo chamber. Its important to use messages aligned to particular roles you may be playing. Sometimes a Spinner, other times a Linker. No one wants to listen to the same song on the same channel all the time.
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Our Use of Portfolio Management
"Our Social Marketing service uses the principles of portfolio management to determine the correct mix of persona roles, and then craft messages to align with the required role.
This assures we deliver optimal value to the network, and contacts; and is reflected in better returns to our clients.
The bottom line is that our Social Marketing messages never become boring, are relevant to the network, and personal for each contact.