PERSONAS & ROLES

"The Buyer, The Prospect, And The Customer Expects You To Know Their Stuff, Not Just Your Stuff."

  Cats meow, dogs go woof. That’s expected. In Social marketing, the network expects you to meow and woof about them and their concerns as well. This means you need to understand their needs, understand them, understand what drives them, get their jokes, and understand all these factors before they do.

Our Use of Personas

"In our Social Marketing service, we utilize multiple personas with multiple roles to allow us to relate to as many different people who are qualified prospects as possible. If they aren’t ready to buy yet, we develop lasting relationships, and they help promote our clients until they become qualified leads themselves.

We use industry thought leaders who have large networks, along the side of very specialized practitioners who help focus the conversations. You can chose to aquire existing networks, or grow your own organically. Our Social Marketing service engages your prospects on many levels to maximize the ROI on your investments.

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